Market research - a management tool. Day after day marketing and business managers from different organizations are tackling to decisions taking that involve assuring commercial success, minimizing risks or failing. Market research is a fundamental tool for the success of any product or service. This Audiobook has topics such as: qualitative and quantitative research, specific studies like the revision of habits with concept test and manufactured goods testing. Human beings must be considered to be the purpose and not the resource of the company. The potential of success for professional performance has a high relation with a training that allows him/her to update his/her knowledge in new technologies and to put in practice innovative strategies. Flavio Vera Lizarazo is a Business Administrator, specialized in Marketing. He has worked in the marketing area in companies such as Nestle, 3m, El Tiempo, Triumph International and Bic pens. Additionally, he is a professor in the area of marketing post degrees of the Jorge Tadeo Lozano University, the Rosario University, the School of Business Administration (EAN) and the Industrial University of Santander (UIS).
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